UTM Link Builder
SEO toolNewBuild trackable UTM campaign links for analytics.
This tool runs entirely in your browser. Your files never leave your device — nothing is uploaded.
Campaign parameters
e.g. google, newsletter, facebook
e.g. email, cpc, social
e.g. spring_sale, launch
Paid keywords
Differentiate similar links / A/B tests
Enter a URL plus source, medium and campaign to build your tagged link. Everything stays in your browser — nothing is uploaded.
Frequently asked questions
What is a UTM link and why do I need one?
A UTM link is a normal URL with extra utm_* query parameters (like utm_source and utm_campaign) that tell analytics tools where your traffic came from. Tagging your links lets you see in Google Analytics which campaign, email, or ad drove each visit. This builder adds those parameters correctly so your reporting stays clean and consistent.
Which UTM fields are required?
Campaign source, medium, and campaign name are the three core parameters and are required here, matching Google Analytics conventions. Campaign term and content are optional and mainly used for paid-keyword tracking and A/B test variations. Empty optional fields are simply left out of the final URL.
Is my URL or campaign data sent anywhere?
No. The entire link is assembled directly in your browser using JavaScript, and nothing is ever uploaded to a server or logged. You can safely build links containing internal landing pages or unreleased campaigns, because the data never leaves your device.